Lưu trữ: Wiki SEO

A type of advertising where advertisers are charged a certain amount (usually determined by bid, relevance, account history, and competition) every time a user clicks on the ad. Combining PPC and SEO can result in more SERP real estate, clicks, and conversions. Also, PPC data can inform your SEO strategy, and the reverse is also […]

Stands for query deserves freshness, where a search engine might decide to show newer webpages in search results (rather than older pages) if a particular search term is trending, perhaps because a news event has resulted in a surge in searches on that topic. Recommended reading: Google Keeps Tweaking Its Search Engine (New York Times)

Content that helps you successfully achieve business or marketing goals (e.g., driving organic traffic or social shares, earning top search rankings, generating leads/sales).

An inbound link that originates from an authoritative, relevant, or trusted website.

The word, words, or phrase that a user enters into a search engine. Also known as: A search.

Where a webpage appears within the organic search results for a specific query.

An individual component which contributes to a complex series of algorithms that determine where webpages should appear with the organic search results for a specific query. For years, Google has said that its algorithms “rely on more than 200 unique signals” to help users find the most relevant webpage or answer. Also known as: Ranking […]

When two websites agree to exchange links to one another.

A technique that sends a user (or search engine) who requested one webpage to a different (but equally relevant) webpage. There are two types of redirects: 301: Permanent 302: Temporary

URL data that identifies the source of a user’s webpage request.

The process of asking a search engine to return a website or webpage(s) to its search index after de-indexing.