Category: Thuật ngữ SEO cơ bản

A website where you can explore data visualizations on the latest search trends, stories, and topics. Visit: Google Trends Recommended reading: 10 Ways to Use Google Trends for Better SEO

Google’s guidance on good website optimization practices, as well as “illicit” practices that can result in manual action. Simply: Make unique, valuable, and engaging websites and webpages for users, not search engines. Avoid tricks and techniques that deceive users and are intended only to improve search rankings. Recommended reading: Google Webmaster Guidelines

The web crawling system Google uses to find and add new websites and webpages to its index.

Government organizations have a top-level domain (TLD) of .gov. For example, usa.gov. A link from such a site is known as a .gov link. Only government entities in the US can apply and gain a .gov TLD. Other countries have their own country-specific version, such as .gov.uk. Government TLD domains are tightly regulated and trusted sources […]

A supposed “gray” area between techniques that adhere to Google’s Webmaster Guidelines, but then add an element that bends the rules a little.

A popular link building tactic that involves developing content for other websites in exchange for a backlink pointing at your own pages. Also known as: Guest Posting.

A popular keyword with high search volume that is usually difficult to rank for. Also known as: Head Keyword, Short-Tail

HTML heading tags (H1-H6) separate content into sections, based on importance, with H1 being the most important and H6 being the least important. Headline tags should be used naturally and should incorporate your target keywords where relevant, as doing so may provide a small SEO benefit.

An H1 tag.

Any text that can’t be seen by a user that is intended to manipulate search rankings by loading webpages with content-rich keywords and copy. This technique is against Google’s Webmaster Guidelines and can result in a manual action. For example, adding text that is: Too small to read. The same color as the background. Using […]

Influenced by the HITS Algorithm, and added to Google’s algorithm in 2003, Hilltop assigned “expert” status to certain websites or webpages published about a specific topic that also link to unaffiliated pages about that topic. Recommended reading: Hilltop: A Search Engine based on Expert Documents (Krishna Bharat & George Mihaila)