In language and grammar, words are constructed around a variation upon a root or stem. For example, shopping, shopped, shops are all variations of the stem ‘shop’. When trying to rank for a term such as ‘shop’, using variations of the word on the page (shopping, shopped) will all be considered the same stem keyword […]
Adding irrelevant keywords, or repeating keywords beyond what is natural, to a webpage in the hopes of increasing search rankings. This spam tactic is against Google’s Webmaster Guidelines and can result in a manual action.
An entity database Google uses to surface facts and information on people, places, and things (a.k.a., entities) – and their connections – in a Knowledge Panel or carousel at the top of search results on relevant queries.
A box that appears at the top of, or on the right rail (desktop only), of Page 1 of Google’s search results for relevant queries. This panel contains facts and information on people, places, and things, as well as links to related websites or Google searches.
Any webpage that a visitor can navigate to. A standalone webpage that is designed to capture leads or generate conversions.
An information retrieval method designed to help search engines identify the correct context of a word. LSI doesn’t play a useful role in SEO today. See: Google Latent Semantic Indexing
