Category: Thuật ngữ SEO cơ bản

The process of exploring the data contained in a log file to identify trends, administer the site, track user’s movement around the site, gather demographic information, and understand how search bots are crawling the website.

Highly specific multiple-word terms that often demonstrate higher purchase intent. Less popular keywords that have low search volume that are usually easier to rank for.

A subset of Artificial Intelligence in which a system uses data to learn and adjust a complex process without human intervention.

Google’s term for a penalty. Google will take manual action on a website after a human reviewer (i.e., a Google employee) manually reviews a website to confirm whether it has failed to comply with Google’s Webmaster guidelines. Penalized websites can either be demoted or removed entirely from search results. Manual actions can be assessed to […]

A tag that can be added to the “head section of an HTML document. It acts as a description of a webpage’s content. This content isn’t used in ranking algorithms, but is often displayed as the “snippet that appears in the search results. Accurate and engaging descriptions can increase organic click-through rate.

A tag that can be added to the “head section of an HTML document. Adding a bunch of keywords here won’t help you rank – search engine algorithms have ignored this tag for ranking purposes for years due to abuse (in the form of keyword stuffing).

A way to measure activity and performance in order to assess the success (or lack thereof) of an SEO initiative.

See: Editorial Link

A rare but malicious practice where webspam techniques are used to harm the search rankings of another website, usually a competitor. Recommended reading: 7 Tips to Protect Your Site From Negative SEO

A specific market or area of interest consisting of a small group of highly-passionate people.

A meta tag that tells search engines not to store a cached copy of your page.