A meta tag that tells search engines not to follow one specific outbound link. This is done in cases when a website doesn’t want to pass authority to another webpage or because it’s a paid link. The nofollow attribute looks like this: <a href=”http://www.example.com/” rel=”nofollow”>Anchor text goes here</a>
A meta tag that tells search engines not to index a specific webpage in its index.
A meta tag that tells search engines not to show a description with your listing.
After search engines moved to secure search in 2011, keyword data was removed from Google Analytics, replaced with “(not provided)” – thus making it impossible to know which queries were responsible for visitors finding a website. Recommended reading: Not Provided: A Complete Roundup
Demand generation and brand awareness activities that take place outside of a website. In addition to link building, promotion tactics can include social media marketing, content marketing, email marketing, influencer marketing, and even offline marketing channels (e.g., TV, radio, billboards).
These activities all take place within a website. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing HTML code (e.g., title tags, meta tags), information architecture, website navigation, and URL structure.
The natural, or unpaid, listings that appear on a SERP. Organic search results, which are analyzed and ranked by algorithms, are designed to give users the most relevant result based on their query.
A link that directs visitors to a page on a different website than the one they are currently on.
The amount of time it takes for a webpage to completely load. Page speed is ranking factor.
According to Google: “PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site’s PageRank. Not all links are equal.” The algorithm was named after Google co-founder Larry Page. Recommended […]
