Category: Thuật ngữ SEO cơ bản

A webpage is loaded in a browser.

Pay-per-click advertisements that appear above (and often below) the organic results on search engines.

Stands for Private Blog Network. See: Link Farm.

Stands for Portable Document Format file. PDFs can contain text, images, links, videos, and other elements. Recommended reading: 10 Tips to Make Your PDFs SEO Friendly

See: Manual Action

A fictionalized representation of an ideal website visitor or customer – their demographics, behavior, needs, motivations, and goals – all based on actual data. Also known as: Buyer Persona, Marketing Persona

When search engines use search history, web browsing history, location, and relationships to create a set of search results tailored to a specific user.

Hypertext Preprocessor is a scripting language used to create dynamic content on webpages.

Search engines aim to reduce the organic search rankings of content that infringes on copyright. Google introduced a filter in 2012 that reduces the visibility of sites reported for numerous DMCA-related takedown requests. Recommended reading: An update to our search algorithms (Google)

When, after entering a query, a searcher bounces back and forth between a SERP and the pages listed in those search results. Also see: Dwell time

See: Rank