Category: Thuật ngữ SEO cơ bản

A way search engines measure how closely connected the content of a webpage is aligned to match the context of a search query.

The practice of crafting a positive online perception of a brand or person – including in search results and on social media – by minimizing the visibility of negative mentions. Also known as: Online Reputation Management, Public Relations

A website designed to automatically adapt to a user’s screen size, whether it’s being viewed on a desktop or mobile device.

A way to measure the performance of SEO activities. This is calculated by dividing how much revenue you earned via organic search by the cost of the total investment, then multiplying by 100.

A way to measure the performance of SEO activities. This is calculated by dividing how much revenue you earned via organic search by the cost of the total investment, then multiplying by 100.

Structured data can be added to the HTML of a website to provide contextual information to the search engines during crawling. This information can then be displayed in the SERPs, resulting in an enhanced listing, known as a rich snippet. Recommended reading: What Is Schema Markup & Why It’s Important for SEO Getting Started With […]

The Robots Exclusion Protocol (or Standard) is a text file, accessible at the root of a website, that tells search engine crawlers which areas of a website should be ignored.

A form of microdata which, once added to a webpage, creates an enhanced description (commonly known as a rich snippet), which appears in search results.

A technique used to copy website content or information using a computer program or script. Search engines, such as Google, scrape data in order to build a searchable index of websites. Also known as: Web scraping.

A computer program that enables users to enter a query in order to retrieve information (e.g., files, websites, webpages) from that program’s index (i.e., a web search engine, such as Google, indexes websites, webpages, and files found on the World Wide Web). A search index is built and updated using a crawler, with items being […]

An umbrella term for increasing a website’s visibility in search engine results pages, encompassing both paid and organic activities.