Category: Thuật ngữ SEO cơ bản

The combination of signals search engines use to assess websites and webpages for the purposes of ranking.

Short for business-to-business. In B2B SEO, the buying cycle is longer, products and services are more expensive, and the audience is professional decision-makers.

Short for business-to-consumer. In B2C SEO, the buying cycle is typically shorter (though it still varies by industry), products and services are (mostly) cheaper, and consumers are the audience.

See: Inbound Link

The most popular search engine in China, Baidu was founded in January 2000 by Robin Li and Eric Xu.

The name of Microsoft’s search engine. Bing launched in June 2009, replacing Microsoft Live Search (previously MSN Search and Windows Live Search). Since 2010, Bing has powered Yahoo’s organic search results as part of a search deal Microsoft and Yahoo struck in July 2009.

A complex computer program that is poorly understood. Inputs and outputs can be observed, but there is no access to the process itself due to its confidential nature. For example, Google’s algorithm is a black box.

Risky tactics that go against Google’s Webmaster Guidelines. Also see: Webspam

A publication of content, sorted in chronological order, with the most recent content appearing at the top. The content reflects personal or corporate interests, and can be written by an individual or a group of contributors. Blogs were originally called web logs or weblogs. However, as “web log can also mean a server’s log files, […]

Một kỹ thuật trong SEO copywriting technique: Đưa dòng cuối lên đầu, giúp trả lời nhanh và ngắn gọn nhất, dễ hiểu nhất để giải quyết Search Intent.

See: Crawler, Googlebot