Category: Thuật ngữ SEO cơ bản

A link analysis technique used to separate good “reputable seed pages” from web spam. Recommended reading: Combating Web Spam with TrustRank by Zoltan Gyongyi, Hector Garcia-Molina, and Jan Pedersen

When search engines pull data from multiple speciality databases to display on the same SERP. Results can include images, videos, news, shopping, and other types of results. Also known as: Blended Search.

Any links Google identifies as suspicious, deceptive, or manipulative. An unnatural link can result in Google taking manual action on your website.

A uniform resource locator is the specific string of characters that lead to a resource on the web. The term URL is usually short-hand for the letter-based web address (e.g., www.searchenginejournal.com) entered into a browser to access a webpage.

The values added to a URL in order to track where traffic comes from (i.e., which link someone clicked on to discover your website or webpage). Here’s an example of a URL parameter (bolded): https://www.searchenginejournal.com/example-article-url/999999/?utm_source=share-back-traffic&utm_medium=desktop-share-button&utm_campaign=twitter Also known as: Query String.

How easy it is for people to use your website. Site design, browser compatibility, disability enhancements, and other factors all play a role in improving usability and making your site accessible for as many people as possible.

Web crawling software.

The overall feeling users are left with after interacting with a brand, its online presence, and its product/services.

Any form of content – videos, blog posts, comments, reviews, etc. – that is created by users or customers.

A specialized type of search where the focus is only on a specific topic, type of content, or media. For example, YouTube (video), Amazon (shopping), Kayak (travel), Yelp (business reviews).

A bot that uses natural language processing to perform tasks, such as conducting web searches. For instance, Apple’s Siri or Microsoft’s Cortana.