Category: Thuật ngữ SEO cơ bản

Tên gọi khác BLUF Chi tiết Một kỹ thuật trong SEO copywriting technique: Đưa dòng cuối lên đầu. Trả lời nhanh và ngắn gọn nhất, dễ hiểu nhất để giải quyết Search Intent.

The percentage of website visitors who leave without visiting another page on that website. Bounce rates range widely depending on industry and niche. Although bounce rate can indicate potential content or website issues, it is not a direct ranking factor, according to Google.

When a user’s query includes an exact match, or variation, of a specific company or brand name. For instance, “Search Engine Journal”, “SEJ”, “SearchEnginejournal.com”, and “Search Engine Journal SEO 101 Guide” are a few examples of branded keywords.

A navigational element that helps users easily figure out where they are within a website. See: Website Navigation

A link that leads to a 404 not found. Typically, a link becomes broken when: A website goes offline. A webpage is removed without implementing a redirect. The destination URL is changed without implementing a redirect.

A technology that temporarily stores web content, such as images, to reduce future page loading times.

An HTML code element that specifies a preferred website URL, when multiple URLs have the same or similar content, to reduce duplicate content. Also known as canonicalization.

A country-code top-level domain. For instance, a company based in the United Kingdom would have a domain like this: www.example.co.uk, where uk is the ccTLD.

In Local SEO, a citation is any mention online of a brand Name, Address or Phone number (NAP). Citations are usually found in directories, social network and community profiles, website resources lists, or any mention of a brand online that does not include a link to the website. NAPs can influence ranking and visibility on […]

Content that is designed to entice people to click, typically by overpromising or being intentionally misleading in headlines, so publishers can earn advertising revenue.

Click depth is the number of clicks it takes to get from the home page, or an entrance page, to a destination page on a website. The more clicks it takes, the less likely Google will crawl the page or it will rank. Pages that are the closest to the homepage are considered to be […]