Category: Thuật ngữ SEO cơ bản

The rate (expressed in a percentage) at which users click on an organic search result. This is calculated by dividing the total number of organic clicks by the total number of impressions then multiplying by 100.

Showing different content or URLs to people and search engines. A violation of Google’s Webmaster Guidelines.

Stands for Content Management System. A web-based application that lets people create, upload, and manage digital assets.

How frequently two websites (or webpages) are mentioned together by a third-party website, even if those first two items don’t link to (or reference) each other. This is a way search engines can establish subject similarity. For instance, imagine Search Engine Journal and Search Engine Roundtable never linked to or mentioned each other. However, other […]

The amount of text displayed on a page compared to the amount of code used to construct the page is called the code to text ratio. A higher ratio of text to code is considered to provide a better user experience but is not a direct ranking factor.

Poorly written comments, often off-topic and self-promotional, posted by spambots in the hopes of getting a free (but ultimately worthless) link.

There are two types of competition: Direct Competitors: Companies that sell similar products and/or services, serve the same needs, and target a similar audience both online and offline. SEO Competitors: Companies that vie for the same keywords and organic search visibility, but with unalike products or services that address different needs and/or target audiences. Recommended reading: Think […]

Words, images, videos, or sounds (or any combination thereof) that convey information that is meant to be distributed to and consumed by an audience. One of the two most important Google ranking factors (along with links). Search engines want to reward content that is useful, informative, valuable, credible, unique, and engaging with better traffic and […]

A phrase often used by speakers at conferences and writers on popular SEO (and digital marketing) publications. In this context, “content is king” usually means that content is essential for you to have any SEO, digital marketing, or business success. This phrase actually dates back to a Bill Gates essay, “Content is King”, published January […]

When a user completes a desired action on a website. Examples of conversions include: Completing a purchase. Adding items to a shopping cart. Completing a form (e.g., requesting a demo, registering for a webinar/event). Downloading premium content (e.g., ebook, whitepaper). Subscribing to an email newsletter. Video views.

The rate (expressed in a percentage) at which website users complete a desired action. This is calculated by dividing the total number of conversions by traffic, then multiplying by 100.