Category: Thuật ngữ SEO cơ bản

A website address – typically ending in an extension like .com, .org, or .net. For example: www.searchenginejournal.com is the domain of this website.

The date a domain was registered on, to the current date is known as domain age. For example, Search Engine Journal was registered on 10th June 2003, so it has a significant domain age. It was once considered that a greater domain age gave a domain more authority, but this idea of domain age as an […]

The overall “strength” of a website, built up over time, which can help a new page rank well quickly, even before that content has earned links or engagement. A score, between 0-100, SEO software company Moz uses to predict the ability of a website to rank in search results. Recommended reading: The Three Pillars of […]

Any activity, including backlinks and website built on a domain previously is known as domain history. If a previous website on a domain received a penalty this will remain attached to the domain and cause issues for the new owner. It’s recommended to always check the domain history before you purchase a domain.

Webpages that are created to rank in search engines for specific keywords only for the purpose of redirecting users who click on that page to a different website.

A search engine that was founded September 28, 2008. It is often praised for its heavy focus on user privacy and a lack of filter bubbles (search personalization). DuckDuckGo relies on more than 400 sources to serve its search results, including vertical search engines, its own crawler, DuckDuckBot, Bing, and Yandex. In 2016, 4 billion […]

When a significant amount of content contained on one webpage matches, or is incredibly similar to, content that exists elsewhere on the same website or a completely different website.

The amount of time that elapses between when a user clicks on a search result and then returns to the SERP from a website. Short dwell time (e.g., less than 5 seconds) can be an indicator of low-quality content to search engines.

Expertise, Authoritativeness, and Trustworthiness was a concept taken from the Google Search Quality Evaluator Guidelines and became known as E-A-T. E-A-T represents signals that Google uses to determine quality content but it is not a direct ranking factor. Google has committed to stopping the spread of disinformation, especially from any sites operating in Your Money Your Life […]

The buying and selling of products, all conducted online. Recommended reading: A Step-By-Step Guide to SEO for E-Commerce Websites

A link that is given by one website to another without the recipient asking or paying for it. Also known as: Natural Link.