Methods to measure how users are interact with webpages and content. Examples of engagement metrics include: Click-through rate Conversion rate Bounce rate Time on page/site New vs. returning visitors Frequency and recency Dwell time
For certain queries, usually questions (i.e., who/what/where/when/why/how), Google sometimes shows a special block above the organic search results. This box contains a summary (in the form of paragraph, list, table, or video), as well as the publication date, page title, link to the webpage from which the answer originated, and URL. Also known as: Position […]
How easily the content on a website can be discovered, both internally (by users) and externally (by search engines).
A concept in internal linking is that Google treats links differently if there are two links on a web page pointing to the same page. It was thought Google would consider the anchor text from the first link to have more influence. There is no definitive evidence for how Google treats the same link on a […]
Links that appear in the bottom section (or “footer) of a website. See: Website Navigation
Freshness refers to the age of content published online. It is considered that Google gives priority to fresh content in some niches for some queries depending on certain factors. For example, searches related to COVID announcements or sports results. Query Deserves Freshness (QDF) is part of the Google algorithm that determines when a query should show up-to-date […]
The search engine founded by Larry Page and Sergey Brin in September 1998. Google marked a radical departure from human-edited web directories, relying on web crawling technology and a complex algorithm to analyze hyperlinking patterns to rank websites. Google is the most-used search engine in nearly every country in the world.
A free web analytics program that can be used to track audience behavior, traffic acquisition sources, content performance, and much more. Visit: Google Analytics
