A process designed to get other trusted and relevant websites to link to your website to help improve your organic search rank and visibility. Link building can be done by:
- Conducting outreach to media outlets, bloggers, influencers, and webmasters.
- Attracting editorial links naturally, by publishing various types of high-quality or sensational content.
- Paying for them. For example, you can obtain links via sponsored content, paid reviews, or paying for a specific type of link to appear on another website.
- Forging partnerships.
- Manually. For instance, you link together various properties you manage or own, or add your site to online directories or review sites.