A process designed to get other trusted and relevant websites to link to your website to help improve your organic search rank and visibility. Link building can be done by: Conducting outreach to media outlets, bloggers, influencers, and webmasters. Attracting editorial links naturally, by publishing various types of high-quality or sensational content. Paying for them. […]
A term you should never use in public or online. Did you mean…: Authority or PageRank
Every type of link that points to a particular website. The quality of a website’s link profile can vary widely, depending on how they were acquired and the anchor text used.
Where a link remains on a page consistently for a period of time without being changed or updated. Google did apply for a patent that referred to link churn and how often the links on a page were changed, but there is no evidence that link stability has any influence on ranking.
How quickly (or slowly) a website accumulates links. A sudden increase in link velocity could potentially be a sign of spamming, or could be due to viral marketing or doing something newsworthy (either intentionally or unintentionally).
Links that navigate from one page to another page on the same domain. Internal links can be inserted on a page, in the main navigation menu, or in the sitemap. Internal links can be used to indicate the importance of a page on a site. For example, a page that is directly linked from the […]
In a hyperlink, rel=”nofollow” is an attribute added to the link to show that you are not passing any credit or endorsement to the page you are linking to Nofollow was originally introduced by Google to limit comment spam and devalued all nofollow links, but they have since changed how the directive works. Nofollow is […]
An external or outbound link is a link from a page on x domain page to a page on y domain. For example, a link from searchenginejournal.com/google to google.com/about-us It was considered that external links to authority sites added value to a page because it demonstrates that the page is well-researched and is using trusted […]
